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'Really had me thinking'
and an interview with Mark that provides context and behind-the-scene anecdotes
Fiona Barton
La Belle Sauvage
Rory Sutherland: ALCHEMY W3 [2019] paperback ZGRAP 'Really had me thinking''A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb To be brilliant, you have to be irrational Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on
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