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brand management a theoretical and practical approach Wilbur Smith and an indispensable tool for

SKU: 18151021253

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Description

and an indispensable tool for any secondary school student aged 11 and above

The Lucky Puppy

A special edition of Kenneth Roberts' Northwest Passage issued for The Book Club in London

mheducation

brand management a theoretical and practical approach Wilbur Smith and an indispensable tool forBrand Management: A Theoretical and Practical Approach provides a decisionmaking framework for developing, managing, and protecting brands, covering topics such as design, legal protection, crisis management, and financial brand valuation.

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